Hasbro has released the following message to fans, regarding Paramount Pictures’ live-action G.I. Joe adaptation:
Hasbro’s G.I. Joe Team wanted to take this opportunity to clarify some of the facts regarding the G.I. Joe live-action movie that we are developing with Paramount Pictures.
First and foremost, we are not changing what the G.I. Joe brand is about. The name “G.I. Joe” will always be synonymous with bravery and heroism.
The G.I. Joe brand has enjoyed a successful 43-year history, spanning two key generations. The first was the line of 12-inch “realistic military” figures that were popular with kids in the 1960s and 1970s.
The second generation, was created in 1982, and is based on a cast of fictional heroes and villains that make up the “G.I. Joe vs. Cobra” fantasy. The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and their “fight for freedom wherever there is trouble” against the evil Cobra Commander and his Cobra force. This storyline was an instant hit with kids in the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic book collection and animated series.
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