No, we have't heard of SET, either.

It's a Brazilian magazine whose September 2008 issues features a variety of covers, all of which showcase a different Watchmen character.

This is a testament to the far-reaching appeal of the Zack Snyder-directed graphic novel adaptation, which stars Patrick Wilson, Jackie Earle Haley, Matthew Goode, Billy Crudup, Jeffrey Dean Morgan, Malin Akerman and Carla Gugino.

Here's a look at three of the covers: